Marketing Green to a New Generation

How do you market your green creds to smartypants kids?

Research conclusions from Greenbiz.com note that "this wireless, hyper-connected, rather-text-than-talk age group relies on ads, product labels and news coverage for its green product information before performing a search on the Internet."

Being a skeptic myself, I've long questioned the utility of many new media fads. This study supports that, stating that the "idea that social marketing will simply create gravity for green products does not hold water."

Moreover, "Nearly all consumers, not just 18- to 24-year-olds, want products and services that satisfy universal needs such as comfort, wellness and convenience."

The conclusion made, and that I support is that companies that focus on high-quality design and traditional consumer-facing activity are more apt to reach their target consumer.  We can see this play out in the real world too.

If you need some inspiration look at the techniques employed by companies like Target, Method, Nike, and repeat.